Firstclub
Designing for category discoverability
Building the discovery layer for L2/L3 categories that were growing faster than users could navigate it.
Building the discovery layer for L2/L3 categories that were growing faster than users could navigate it.
Layyr
Making an invisible price feel honest.
I designed the MVP for an upcoming end-to-end laundry startup, currently being used to raise its pre-seed round.
I designed the MVP for an upcoming end-to-end laundry startup, currently being used to raise its pre-seed round.
Firstclub
Visual design showcase
From scaling the catalogue across categories to building end to end CLP’s to delivery FirstClub’s core value
From scaling the catalogue across categories to building end to end CLP’s to delivery FirstClub’s core value
Other projects
Redefining grocery photography
Reimagining catalogue photography as a standard for trust in quick commerce.
Flâneur website redesign
Designing a website for a premium chocolate brand in 12 hours under evolving constraints.